Price: $249.00
The latest NBJ/Engredea Monograph, Protein Futures 2013, explores the role of protein in the market from its traditional focus on sports performance to new science and health applications. We explore market valuation and projections, consumer awareness and drivers of growth from consumers to scientific development. What is replacing animal-based proteins in the market? Are they cheaper? Healthier? How will they contribute to the strong growth of new protein supplement introductions?
Table of Contents
I. Proteins Industry Overview
II. Consumer Awareness
III. Growth Forecast
Chart: Protein sales 2010-2012
IV. Protein Sources
Chart: Vitamins and supplements with protein as a primary ingredient, 2011-2012
A. Dairy (whey, casein, egg)
B. Plant Sources (grains, rice)
C. Brown Rice
D. Canola
E. Legumes (soy, yellow peas)
F. Yellow Pea (Pisum sativum)
G. Other (algae)
V. Ingredient Innovations
VI. Pricing Trends
Chart: Protein SWOT Analysis
VII. Spotlight On: Food & Beverage
- Food & Beverage Innovations
VIII. Spotlight On: Dietary Supplements
A. Dietary Supplement Innovations
IX. Nutrition and research review
X. Consolidation in the Market
XI. Case studies
A. Glanbia
B. Fonterra
XII. Market Potential
XIII. Protein Forecast: 5 Trends to Watch in the Years Ahead
