The consumer-friendly site supports natural products retailers with a robust search tool to guide consumers to stores nearby, and even allows consumers to narrow a search to those stores that carry a particular product.

 A branding bar at the top of the page allows consumers to easily navigate between different product categories. The consumer focus is designed to support retailers by advertising the brand and generating awareness.

“NOW’s site has always provided a wealth of information for consumers, but as our product lines expanded into personal care, sports nutrition and a renewed emphasis on food, we wanted a site that could represent each category’s unique brand-identity, while still showing the breadth of NOW’s full line of more than 1,500 natural products,” said NOW Marketing Communications Manager Todd Pauli.

For more information please visit www.NOWFoods.com

Founded by Elwood Richard in 1968, NOW has grown from a small, family operation, to a highly respected manufacturer of natural health products. Today, NOW manufactures and distributes over 1,500 dietary supplements, natural foods, sports nutrition, and personal care products. NOW’s state of the art manufacturing facility has been GMP certified since 2000, and its quality testing labs are among the best in the industry.  The company has over 400 employees and its products are sold in more than 60 countries. The company remains family owned and committed to its original mission: to provide value in products and services that empower people to lead healthier lives.