In the olden days—otherwise known as “the 20th century”—selling anything direct-to-consumers gave you a few options.
You could take out a full-page advertorial in a consumer magazine, detailing your product’s value proposition, with the come-on at the bottom to call the toll-free number and get your order in.
You could hire a pitch man for late-night television shows to prattle forth, flash the 800 number, operators are standing by, call now. Got QVC?
You could do the same, only on Saturday afternoon AM radio....More