General manager of Earth Balance discusses the role of natural products in shaping mainstream consumption
Jul. 7, 2011 3:35pm
T. J. McIntyre manages the operations of Earth Balance, a natural foods brand from holding company GFA Brands, also owners of the popular buttery spread Smart Balance. Earth Balance is a strong player in natural spreads and organic soymilk, as well as an early adopter of the Non-GMO Project’s new product labeling. McIntyre spoke to NBJ about his company’s foray into mass, Whole Foods Market’s status as a kingmaker for health trends, and the progress of the non-GMO movement. NBJ: Is the mass market meaningful to you? TJM: It is, but we maintain a very...
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