With 10 million potential customers to reach, the U.S. military is a respectable market for food and supplement manufacturers. The trouble? It’s also one of the most difficult to enter. As a matter of policy, the military does not provide, nor does it pay for, supplements for soldiers. To even be sold on a military base, all products must first go through a rigorous approval and selection process that can take three years or longer. Several sources chose to not go on the record for the reporting of the story. One such source put the selection process this way: “Several vendors have had product pulled from the shelves in commissary and...
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