Nutrition Business Journal

Pet nutrition market spells opportunity for suppliers focused on quality, science

But raw material companies must deal with complex regulatory landscape and questions about product identity
Aug. 1, 2009 12:00pm

 

Fido has it pretty good these days. If he's lucky, his Baby Boomer master gives him gourmet, preservative-free, organic dog food with a little natural glucosamine to keep his joints working; some probiotics for healthy digestion; omega-3s for his brain and coat; and maybe even a lutein supplement to keep his eyes healthy. As humans adopt healthier eating habits and use supplements to prevent disease and stay healthy longer, many want to offer the same health benefits to their pets. Pet owners are also becoming increasingly savvy about bioactive ingredients — especially those for specific conditions, such as joint health, obesity, digestion,...