Photo Gallery: 4 product categories to attract millennials

4 product categories to attract millennials

Mar. 1, 2012 6:30pm

Energy

Give them instant energy in the form of energy drinks/shots, protein bars, caffeinated foods or capsules.
Focus and concentration

They’re not at all hesitant to stay up all night playing video games or cramming for a test, and they’ll pop a pill to stay focused.
Vision

Those same gaming habits and study habits mean tired eyes, they want eye drops or products that maintain and refresh their vision.
Sexual performance

They think nothing of popping a Viagra for the weekend, so effective natural alternatives can have tremendous appeal.

Natural product manufacturers should consider four key areas of product interest to attract millennials. Here are 10 more ways to market to millennials.