PureCircle Alpha is used as a natural sweetener for food and beverage products. It is ideal for 50% to 100% calorie reduction. Alpha has the additional benefit of carrying the Stevia PureCircleÂ® trust mark on product packaging. PureCircle controls the entire supply chain for the production of PureCircle Alpha, from leaf to sweetener. And we follow a completely natural, non-chemical process of extraction and purification; beginning with the extraction of the sweetness from the leaf with water. PureCircle Alpha meets JECFA, Codex, FDA and EFSA regulations and is approved in all markets following these specifications.
PureCircle Alpha is a proprietary 100% natural, no calorie combination of high purity steviol glycosides found within the stevia leaf. Reb A accounts for over 75% of the final composition and all PureCircle steviol glycosides are held to tight specifications to ensure consistent quality. PureCircle Alpha is 250 times sweeter than sugar and is ideal for manufacturers seeking a taste profile similar to sucrose and for 50% to 100% calorie reduction. PureCircle Alpha is similar to the taste profile of sucrose and maintains its great taste profile beyond 50% calorie reduction levels in any food or beverage application. It has reduced bitterness in more formulations and a more rounded sweetness compared to other existing stevia ingredients. PureCircle Alpha has a high solubility and is heat and pH stable making it suitable for diverse applications and cooking. It is especially suited for dairy applications. PureCircle Alpha is ideal for zero to low calorie products and is safe for diabetics and tooth friendly.