Nutrition Business Journal

Sales of organic, natural pet food skyrocket after 2007 recall

Manufacturers cite ability to source ingredients as crucial to surviving last year’s deadly melamine scare
Mar. 1, 2008 12:00pm

 

Last year’s recall was initiated by Menu Foods after 14 pet deaths were linked to melamine in the company’s products, all of which were made in China. But new evidence suggests the scope of damage was far greater. In its April 2008 issue, Pet Age reported that consumer complaints received by the FDA suggest that more than 4,000 pets died after eating contaminated pet food.

The Nutrition Business Journal estimates that sales for organic pet food grew 150% last year to $132 million. Sales for both natural and organic pet food grew 70% in 2007...