Nutrition Business Journal

Brazil supplement sales flourish, despite tough regulatory environment

Growth bolstered by increased interest from aging consumers, teenagers and women seeking“beauty from within” offerings
Nov. 1, 2009 12:00pm

The global economic downturn has dampened sales growth of vitamins, minerals and other dietary supplements in some major markets worldwide, including Japan, the United Kingdom and Mexico. Brazil, however, is not such a market. In fact, sales in this South American country have been skyrocketing for several years and are anticipated to continue their rise at a steady speed that is well ahead of the growth rates of other top markets.

Total dietary supplement sales in Brazil reached $1.14 billion in 2008, a 19.3% increase over 2007 sales of $955 million, according to Euromonitor International. Since 2003, when total supplement sales equaled $384.1...

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