After years of trailing in its wake, the United States’ organic food and beverage market is set to overtake its European counterpart for the first time. Analysis from specialist consultancy Organic Monitor shows that in 2009 (the latest date for which data is available) the North American and European Union organic sectors were each valued at $26 billion. [NBJ plans to publish its own updated global sales data at the end of 2011.] When fi gures are published for 2010, North America is expected to have edged ahead, bringing an end to an era when...
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