What is in this article?:
- Consumers to buy even more organic, non-GMO products in 2012
- Natural industry already addressing consumers' needs
Meet dedicated natural shoppers' needs this year with new insights into their behavior. Mambo Sprouts Marketing's new survey shows organic and non-GMO is more important than ever to these core consumers.
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A new survey by Mambo Sprouts Marketing reveals that although price is still a major factor in determining where to shop, health-focused and natural consumers plan to buy even more organic foods this year.
Some 64 percent of the 1,000 natural product consumers surveyed plan to increase purchasing of organic foods, while 56 percent will increase purchases of non-GMO products. And among the 66 percent of consumers who seek non-GMO foods, 85 percent want those products to be specifically certified and labeled as non-GMO—great news for the Non-GMO Project.
But while seven in 10 respondents expected the label "USDA Organic" to be synonymous with non-GMO, only 41 percent expected "natural" products to be non-GMO. This sentiment will be interesting to track in 2012, as consumer battles over "natural" marketing are poised to define the currently abused word.
