Jeff Crowther is executive director of the U.S.-China Health Products Association (USCHPA), a trade group launched in 2010 to foster dialogue, supply-chain integrity and regulatory transparency in the Chinese market. New Hope Natural Media, the parent company of Nutrition Business Journal, joined USCHPA in November of this year. Crowther spoke to us from his offices in Beijing.
NBJ: Is there a strong organic industry in China?
Jeff Crowther: Things happen very quickly in China. The organic movement here is something of a foreign concept, but it's new and consumers respond to that. Food safety is horrendous here, as we all know, and it's not just melamine in the milk. For...
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