Q&A with Charles Chang about the world beyond whey
Feb. 17, 2012 5:04pm
Charles Chang is the president of Vega, the company behind Vega Sport, a supplement line launched in 2011 with plant-based, whole-food formulations targeting vegetarian and vegan athletes. NBJ spoke with Chang from his offices in British Columbia. NBJ: Why the interest in sports nutrition? Why now? Charles Chang: We saw a real gap in the market for natural forms of sports nutrition, for plant-based products with minimal processing. The opportunity fit so well with what we were already doing with our existing Vega products. Our brand sells to active, health-conscious consumers,...
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