Strategic missteps plague the retailer as ‘suicide bidding’ in private label reverberates throughout the channel. Fifteen years after Walmart plunged headfirst into the wellness business with its in-store nutrition centers and cut-rate vitamins, the nation’s largest purveyor of dietary supplements appears to have hit a serious rough spot. According to numerous NBJ sources who asked to speak off the record, the retail goliath saw sales of supplements slip approximately 4% in 2010, a stark contrast to the modest 4.7% gains made across the mass channel as a whole. Walmart’s missteps in the supplement aisle...
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