Nutrition Business Journal

Supplements stand out as 2008 sales bright spot for U.S. nutrition industry

Recession motivates many consumers to buy more wellness products but watch spending on pricier natural, organic and functional offerings
Jun. 1, 2009 12:00pm

 

For many, 2008 was the year everything went from bad to worse to downright awful. Signs of the recession, which started in December 2007, were already evident in early 2008, and rising fuel and food prices took their toll on consumer confidence throughout the year. But the true scope of the economic downturn became apparent in September, when the bottom literally fell out of the mortgage and banking industries — leading some to believe the United States was headed for another Great Depression.

While other industries began to sink amidst this economic tsunami, the U.S. nutrition industry stayed afloat, buoyed by growing consumer interest in...

 

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