Nutrition Business Journal

Whey Market Enjoys Heady Demand as Supply Shortages and High Prices Open the Door to Alternatives

Soy gains traction once again, with vegetarian protein sources & blended formulations gaining share
Feb. 16, 2012 3:06pm

For decades, whey was viewed as a waste product from cheese production and routinely dumped into rivers, fed to the hogs or sprayed on the fields to keep the dust down. Among the general public, it was best known as that stuff that Little Miss Muffet was eating when the spider came along. But in an age when protein is the darling of the weight-loss and sports-nutrition categories, the once-lowly whey has become a hot commodity. “Whey protein is the protein of choice for sports nutrition in the United States, and it is growing in popularity for a variety of uses in Asia and the United Kingdom,” says Tage Affertsholt, managing partner of Denmark-based 3A Business Consulting...

 

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