Slower expansion in the sports & energy drink segment and declines in weight-loss supplements and low carb
conspired to stifle growth last year
If one were to liken the U.S. sports nutrition & weight-loss (SNWL) sector to a professional athlete, tennis sisters Venus or Serena Williams might be a good match. Both are impressive and sometimes star performers, but injuries and other issues have kept both players from being able to consistently capture the win. The same holds true for the SNWL category — which typically has been a strong driver of growth for the U.S. nutrition industry since 1996, but which also has shouldered its share of hard knocks over the last 12 years.
Last year was one of those years when the SNWL category performed pretty well, but not well enough to break any records or bring...
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