What is in this article?:
Experts choose 15 top supplements for heart, brain, digestive and women's health.
Last year, you could barely keep that hot supplement in stock, and now it’s collecting dust in the storeroom. Meanwhile, you’re fielding endless questions about a vitamin no one cared about just a few months back. Thank the ever-evolving world of research and today’s quick-hit media machine for consumers’ fickle supplement-purchasing patterns.
To help you make sound supplement-ordering decisions this year, we asked leading integrative practitioners to examine four of the top consumer health concerns and the best-selling supplements for each between October 2009 and October 2010, based on data from Schaumburg, Ill.-based market-research firm SPINS. We also scoured recent research and asked our experts to weigh in and offer their recommendations for the four conditions. The result? A comprehensive guide to the 15 supplements every retailer should know about now.