In his first year as CEO, Robert Craven is bringing new energy to MegaFood—and riding a wave of growing consumer demand for supplements that act more like food. What are the biggest challenges in the category?...More
A return to healthy, whole foods is shifting the type of supplements sought by consumers. Here, Natural Vitality's Ken Whitman makes the case for whole food supplements....More
"Whole food" supplements were hot at Natural Products Expo West 2012. Getting nutrients in a form closest to Mother Nature sounds great—and is gaining traction with consumers—but are these supplements really more effective?...More
Each month, NFM’s secret shopper heads incognito into a natural products store with a question. The employee’s answer—and our expert’s evaluation of the response—is reported here. Our aim: to help you improve your store’s customer service....More
