Inergetics partners with Martha Stewart Living Omnimedia to create a line of six supplements for women.
Inergetics (NRTI) announces it has entered into a partnership with Martha Stewart Living Omnimedia (MSO) to create Martha Stewart Naturals™, a line of six specially crafted supplements to support good health. The line will be available at retailers and drug stores starting in the Fall of 2013.
Martha Stewart, the premiere arbiter of “good things” and the author of the newly published best-selling Living the Good Long Life: A Practical Guide to Caring for Yourself and Others, furthers her commitment to living well with this new high quality, affordably priced line of women’s supplements. “We believe Martha Stewart embodies healthy living and well-being, putting that same philosophy in everything she does. Needless to say, what better name to advocate these new products than Martha Stewart?” said Mike James, CEO of Inergetics.
“I envisioned nutritious whole food-based supplements for women who live their lives the way I do, healthily and with passion,” said Stewart. “I have confidence that consumers will recognize the high quality and nutritional value these formulas deliver, and that they will become as excited about them as I am.”
“Martha Stewart Naturals will be the first branded line of women’s supplements on the market today. Martha Stewart’s products will resonate with consumers who strive to live as gracefully and healthily as she does,” said Marshall Post, EVP of Inergetics.