Take a look at the quarts and half-gallons from Organic Valley. Or the wrapper around those chocolate bars from Askinosie. What you’ll find are faces of farmers, the real faces of the real farmers engaged to bring that product in your hands to market. This is the vanguard of packaging and branding in natural products....More
Offering a window into the mainstream food world, the Institute of Food Technologists' annual convention, in New Orleans this year, shows how mass-market foods are embracing the health and wellness sector. Check out slide #7 for the most innovative ingredient that will change the world - and the way you think about frogs forever.
Taste is king, and Americans love their sweet teeth. What considerations should product developers abide when formulating natural products? Kantha Shelke, Ph.D., principal of Corvus Blue consultancy, is here to answer your questions....More
The holy grail of the supplements world, as part of the larger holistic and alternative healing modalities, is to gain access to physicians - gatekeepers of most Americans' health. How do you get there?...More
Do you pay extra for a branded ingredient versus a commodity? And, is there really a difference between the two? Here's what one leading company does to ensure superior quality. Instant wisdom in under one minute!...More