New York, New York (January 23, 2008) –Ketchup recipes have been enjoyed in North America for almost 200 years, and these days, 97% of U.S. households have ketchup in their pantry or refrigerator. Wholemato (www.wholemato.com) has sparked a healthy ketchup revolution by taking ketchup flavor and quality to a whole new level with the launch of their Original Organic Agave Ketchup. This fresh-take on an old classic combines the rich flavor of premium ripe organic tomatoes with an artistic blend of spices and agave nectar - a natural sweetener that is one of the hot culinary trends in the healthy food marketplace.

The food science “magic” of agave nectar is that it is a robust natural sweetener comprised primarily of fructose. Therefore, it is sweeter to the taste buds – yet it does not adversely impact blood glucose and insulin. So, while it is a delightful sweetener for everyone, it is ideal for the millions of diabetics in America and parents of hyperactive children that have concerns regarding the glycemic levels in their food.

Wholemato Organic Agave Ketchup has been certified as Low-Glycemic for Diabetics by the Glycemic Research Institute, due to its remarkable low score on the glycemic index of only 7 per tablespoon. Agave nectar is also appealing because most ketchups are sweetened by: high fructose corn syrup, a highly processed substance that has recently been the subject of health concerns; or artificial sweeteners that often leave an unpleasant chemical aftertaste and have also raised health issues.

While all tomato-based products contain healthy lycopene, it is not surprising that a recent study found that organic ketchups like Wholemato Organic Agave Ketchup contain as much as 57% more lycopene than brands using conventional tomatoes. Lycopene is a powerful carotenoid antioxidant that helps to prevent and repair damaged cells. Antioxidants such as lycopene fight ‘free radicals’ in the body and studies have demonstrated that they offer many health benefits including the ability to inhibit DNA oxidation that may lead to some cancers.

Wholemato – A ‘Whole’ New Experience That is More Than Just a Condiment

Wholemato Organic Agave Ketchup was designed to boost ketchup to new culinary heights. While ketchup is often considered to be a simple topping for burgers and fries, Wholemato has added a touch of culinary intrigue with their creative and flavorful blend of spices that merge with the organic tomatoes to produce a gourmet ‘sauce’ that is ideal for grilling or to add a tangy zing to a wide variety of other recipes. It also has a remarkable mouth-feel that is not experienced with other ketchups.

Wholemato Organic Agave Ketchup is offered in a premium glass bottle. The 13-ounce glass bottle provides comfort to the growing number of people concerned about chemicals that may leach out of plastic bottles – especially since tomatoes and ketchup have a naturally acidic pH. The SRP for gluten-free Wholemato Organic Agave Ketchup is $4.99, and it is available at Whole Foods Markets and other retailers around the U.S. Organic condiments are hot. The category grew more than 24% from 2004-2005.

Wholemato is a family-owned business that is committed to enhancing the health of customers and supporting sustainable organic agriculture. All of the ingredients in Wholemato Organic Agave Ketchup are certified organic, and the agave nectar is harvested sustainably by a collective of indigenous people in Mexico. The founders of Wholemato celebrate the great southern tradition of sauce-making and have combined their love of gourmet food with their formal nutrition training and vast culinary experience to produce foods that are wholesome and of the highest quality. www.wholemato.com