More in Events

Learn more about how to create a measurable 21st Century sales and marketing strategy from Joe Dobrow, the former head of marketing for Whole Foods, Sprouts and Balducci’s, and author of the forthcoming history of the natural foods industry, entitled Natural Prophets. [Audio file]...More

Is the 'Dr. Oz effect' wreaking havoc on your store? Learn how to harness the power of the Oz while dodging legal trouble. In this interactive session, we'll share the do's/don’ts of promoting Oz recommendations to help you push sales and vet product quality. Plus, you'll get the chance to network with retailers from across the country to learn their best strategies and share your own. A sampling of what you'll learn:...More

The L.A. Times recently reported that the gluten-free food market is a $4.2 billion industry. People are buying gluten-free products and ingredients, but are they buying them from you? When customers who lead gluten-free lifestyles visit your stores, are you doing everything you can to provide a safe environment for them? Our expert panel will address the variety of areas in stores where cross-contamination risks are overlooked....More

Tracie McMillan, best-selling author of The American Way of Eating, shares her investigative reporting experience of working minimum wage jobs in the food system....More

Dietitians have emerged as the most important touchpoint a food retailer can have in marketing their wellness products and services. This session will provide a broad overview of the role dietitians play in supermarkets, show how specific retailers — ShopRite Supermarkets and PCC Natural Markets — are employing their expertise and explain the various sources retailers can tap in finding a dietitian that fits their budget and needs....More

With mandatory GMO labeling efforts moving forward in more than 30 states and sales of Non-GMO Project Verified products at close to $3.5 million, managing the non-GMO message is more important than ever. In this session we will look at how retailers in California supported prop 37 while simultaneously celebrating Non-GMO Month; discuss developments with I-522 in Washington state; and share strategies retailers can use to establish themselves as non-GMO leaders. We'll also review key talking points and guidelines from the Non-GMO Communications Toolkit so that you can leave Expo feeling confident about the what and how of current non-GMO messaging....More

What do retailers need to know about stocking their natural health and beauty departments? Find out from industry veterans and Delicious Living's own Jessica Rubino....More