10 reasons to attend Engredea

Editor’s Choice Awards

The editors of Functional Ingredients magazine will hand pick the best ingredients on the show floor for each of eight categories: best science, marketing campaign, partnership, botanical, supplement, beverage, food, and most obscure. Think you’ve got something mighty at your booth? Email trunestad@newhope.com and tell us what you’ve got. Remember—Pabst Blue Ribbon won its award in 1893 and has been milking its status as “America’s best” for the last 119 years. Imagine how long you can milk your award!

Hosted VIP Program

Engredea’s Hosted VIP Program guarantees attendance of top-level decision makers and product developers from highly visible consumer packaged goods companies. By attracting the highest caliber attendees, this hosted buyer program provides a value-added experience to our Engredea exhibitors. Hosted VIPs will be required to participate in meet-and-greet receptions and may be scheduled for specified private meetings with exhibitors.

Innovation Station

New to the show floor in 2012, the Innovation Station caters to decision-makers and primary influencers of new product concept, development and ingredient sourcing.

“We realized very quickly that mining the gems at an industry event is a challenge. Many true VIPs have lost the ability to participate as their time is just too valuable. Recognizing this reality, we developed the Innovation Station, built our concierge and VIP program, and focused on recognizing innovation as our solution,” said Len Monheit, Executive Director of Engredea.

If exploring new ingredients and innovation is your primary focus, Innovation Station will provide a base for engaging, meeting, and making the most efficient use of your time. Here, pioneering exhibitors will demonstrate their cutting-edge ingredients, products, technologies and services. The Innovation Station allows buyers and strategic product developers to taste, touch and experience innovation in a focused one-on-one environment.

Innovadex iPad app

This year, Engredea exhibitors are reducing waste by distributing their product information electronically. The Innovadex iPad app allows you to collect collateral and order samples instantly—and you won’t have to lug around product information all day. Put leads into action in real time with the Innovadex Sales App. This new technology lets you capture leads, distribute technical information and track customer interest—all electronically—right from the show floor. Steve Jobs would approve.

NutrAward

Created more than 10 years ago, the NutrAward rewards and recognizes companies that are investing in rigorous and measurable scientific studies to demonstrate the efficacy of their proprietary ingredients, products or technologies. NutrAward winners are selected based on a weighted vote from the selection committee (consisting of a panel of industry experts, scientists and nutritionists), as well as by cumulative votes of registered Engredea, Expo West and Nutracon attendees.

Nutracon

Nutracon is the premier conference for ingredient and technology innovation within the health and nutrition industry. The conference, Wednesday and Thursday, March 7 and 8, at the Anaheim Hilton, helps companies develop new science-supported products in the supplements, functional foods and beverages, and nutricosmetics sectors.

Standards

Embodying integrity and compliance, the New Hope Natural Media’s rigorous Standards Program vets all exhibitors for the veracity of their booth materials.Get more information on this vital industry safeguard.

Supply Theater

The education doesn’t stop with Nutracon. Show floor education opportunities include sessions on GMP compliance, the latest regulations developments and a special presentation on solvents by Mark Blumenthal of the American Botanical Council.

Events

We want to make sure that your show experience is as fun as it is productive, which is why we schedule live music and cocktail parties throughout the weekend. Woop! Woop! Ziggy Marley headlines on Friday night. On Saturday, the Innovate and Celebrate Cocktail Party is sponsored by Sabinsa.

EPS

The Exhibitor-Presented Seminar Program (EPS) is an outstanding opportunity for attendees to get new information and in-depth analysis presented by industry experts from our exhibitor community.